Tiffany solicits help of Beyoncé and Jay-Z to draw younger buyers – will it backfire?

Tiffany solicits help of Beyoncé and Jay-Z to draw younger buyers – will it backfire?

The musician sports a 128.54-carat stone in a new ad campaign – the jewelry company’s latest attempt to rebrand itselfBeyoncé has become the first black woman to wear the famous yellow Tiffany diamond, in the jewelry company’s latest attempt to rebrand itself…

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