A bling necklace is an ornament worn around the neck, and typically includes pendants, lockets, amulets, crosses, and precious and semi-precious gems. The term can also refer to a necklace made of metallic beads, crochet lace, or other materials. In modern usage, it is often associated with Hip Hop culture.
The phrase “bling bling” was coined in the early 90’s by rapper lil Wayne. During that time, many Hip Hop artists needed to prove their worth in order to make it in the industry. A good way to do this was by flashing their expensive jewelry, especially bracelets. These were usually heavily laced with cubic zirconia and diamonds. In addition, rappers would show off their bling in music videos and interviews.
You can see a lot of this jewellery in the new Taylor Swift video for her song Bejeweled. In the scene where she transforms into Cinderella, Taylor is wearing Swarovski’s Millenia necklace, which incorporates oversize white octagon-cut crystals with rhodium plating. The piece retails for $650. It’s a perfect example of what the new generation of contemporary jewellers are doing to reclaim the term bling.
Instead of embracing the notion that bling is only for the rich, they are unafraid to present it as a means of generating interest in their work. They also seem more willing to accept that their audience is largely composed of younger people who are eager to connect with the work in a relatable manner. This is why they offer lifetime guarantees on their pieces.
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